In today’s fast-paced digital economy, your website is more than just an online presence; it’s a critical driver of your business success. However, not all websites are created equal, and some could hinder your growth and profitability. Is your website an asset or a liability? We delve into the top 7 reasons why your website might fall short and, more importantly, cost you money. From sluggish performance and outdated designs to poor mobile optimization and SEO shortcomings, each factor is pivotal in how your website impacts your bottom line. Understanding these pitfalls is the first step towards turning your website from a digital dud into a powerful profit-making tool.
1. Images & Content Not Displaying Correctly
Solution: Optimize your images by ensuring they are the correct size and format. Use tools like Adobe Photoshop or Canva to set images to 72 dpi and the proper size for your site theme to load them quickly. Also, check for broken links and proper HTML image tags.
2. Slow Loading Performance
3. Outdated Design and Branding
Solution: Survey your target audience, under stand their needs to redesign your website, focusing on modern aesthetics and user experience. Consider hiring a professional web designer like 3Bird to design up-to-date templates.
4. Poor Mobile Experience
Solution: Make your website mobile-responsive. Test your site on various devices and screen sizes and adjust layouts, buttons, image sizes, and fonts to ensure a smooth mobile user experience. Also, you may want to consider disabling features or sections on your mobile site to enhance the experience.
5. Missing Metadata and Disorganized Page Structure
Solution: Use SEO best practices by adding relevant metadata, organizing content with proper header tags, and creating a logical site structure for headings, images, backlinks, and other items to help you page rank on Google search. Tools like Yoast SEO can guide you in optimizing for search engines.
6. Unclear Customer Journey and Sales Message
Solution: Define a straightforward customer journey. Who are you talking to? Ensure that your website has a logical flow and clear calls to action (CTAs) that guide visitors toward making decisions or taking action.
7. Non-Functional Contact Forms
Solution: When did you last test your contact forms? Regularly test and update your contact forms to make sure they work correctly. Ensure they are simple, functional, and compatible across all browsers and devices.
Enhance Your Website with Google Lighthouse Testing
We’ve incorporated Google Lighthouse testing into our evaluation process to address these challenges. This tool provides detailed insights into your website’s performance, accessibility, and SEO, enabling us to pinpoint and resolve critical issues efficiently.
Revitalize Your Website with 3Bird Creative
Recognizing these indicators is the first step toward transforming your website into a pivotal business asset. Our team is committed to identifying and addressing these challenges with customized solutions.
Contact us for a free website evaluation and begin your journey toward a more engaging, impactful, and profitable online presence.