• Website Development Company
December 29, 2023 Three Bird Creative

Check Your Web Hosting Annually to Avoid Site Disruptions

The Critical Necessity to Update Your Hosting's Billing Annually: A Cautionary Tale from Two Companies in South Florida

website hosting billing update annually website design tips 2023

At ThreeBird Creative Group, we specialize in designing websites for roofing contractors and small businesses. In our experience, one of the most overlooked yet vital aspects of maintaining a website is the annual checkup of your web hosting. Web hosting is the service that allows your website to be accessible online and is typically one of the first items you purchase along with a domain name. It’s where your website’s data is stored and managed, making it viewable. Your domain, the unique address where your website lives (like www.yourbusiness.com), is tied to this service. Without hosting, your website doesn’t exist in the online world. In this post, we bring two real-life stories from a roofing consultant and a boat mechanic who learned the hard way about the importance of this practice. 

The Vital Role of Web Hosting in Business Operations

Web hosting forms the backbone of your online presence. It’s where your website lives and operates, making it accessible to potential clients around the globe. However, an overlooked aspect of web hosting can lead to disastrous consequences, such as site downtime, directly impacting your visibility, credibility, and, ultimately, your bottom line.

Case Study 1: Roofing Consultant’s Website Downtime

Imagine a successful roofing consultant whose website suddenly goes offline due to an expired credit card on GoDaddy. The renewal notification from their hosting provider, Go Daddy, ended up in the spam folder, leading to over a month of website downtime before a potential client brought it to their attention. This oversight resulted in potential business losses and reputation damage.

Case Study 2: Boat Mechanic’s Unnoticed Hosting Lapse

Similarly, a boat mechanic in Miami faced a website shutdown and called us in a panic. A customer who needed their information found a grey screen and a 403 Forbidden error from the host Ionos in replace of their site. The mechanic, unfamiliar with the intricacies of web hosting, had disregarded notifications about their hosting, email, and domain name, which were all managed under the same service. A customer’s inquiry finally alerted them to the issue, highlighting a need for more awareness about the interconnectedness of their online services.

The Dire Consequences of Website Downtime

The implications of this oversight were severe:

  1. Lost Business: The site remained offline daily, and potential leads needed help finding the consultant.
  2. Reputation Damage: Existing and potential clients questioned the consultant’s professionalism.
  3. Financial Impact: With no online presence, the consultant missed out on potential revenue and incurred the cost of emergency website restoration.

The Importance of Regular Web Hosting Checkups

This incident underlines the necessity of routine web hosting checkups. Annual reviews of your hosting agreements and payment methods can preempt such mishaps. It’s a simple yet effective way to ensure your website remains operational and continues to support your business goals.

Preventative Strategies: Ensuring Continuous Online Presence

Here are actionable strategies to avoid falling into a similar predicament:

  1. Update Payment Information: Regularly check and update your credit card details linked to the hosting account.
  2. Set Reminders: Mark your calendar for hosting renewal dates and credit card expirations.
  3. Email Management: Ensure your email filters don’t mistakenly flag crucial communication from your hosting provider as spam.

Proactive Management for Uninterrupted Service

The tale of the roofing consultant and boat mechanic is a stark reminder of the ripple effect a slight oversight on NOT updating your website host’s billing can have on your business. As a partner to contractors and small businesses, ThreeBird Creative Group advocates for proactive web hosting management. By staying vigilant with your hosting details, you protect your website and the essence of your online business presence.

Remember, your website is your digital storefront. Keeping it operational and accessible is a necessity. So, make an annual web hosting checkup a yearly event, and ensure your online presence is as robust and reliable as your services.

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